Looking good doesn’t need to be expensive. It’s such a myth that it does, and it’s one that’s always annoyed me. Style really isn’t about having tons of money; it’s something personal and unique to each individual and is such a powerful way of expressing yourself. Some people might have all the money in the world to splash out on a designer wardrobe, but if you’re not sure what suits you or what you like, it doesn’t even matter. Having a tighter budget doesn’t mean that you can’t dress in a way that feels special. As you’ve probably guessed, this is something I’m really passionate about, so I found 15 new season pieces for under £100 that prove it.
Despite the doom and gloom in the news about the prices of clothing (and everything else) constantly going up (the inflation rate for clothing in the UK was four per cent in March 2024), I promise that there are still plenty of brands that cater to those on a tighter budget. We all know the seriously affordable labels like Primark and Tu Clothing at Sainsburys, but what about those who still want high quality clothing without spending hundreds?
Labels like Sezane, Aligne, Arket and COS are some of my personal favourites, as not only are their products hardwearing and good quality, but they’re stylish too. You might come across one or two people wearing the same item as you (that COS bag is everywhere, and for very good reason), but it’s worth it. I personally don’t have the cash to splash on designer handbags right now, and even if I did, it feels like such a luxury that I’d genuinely find it hard to part ways with hundreds of pounds on one item. Maybe one day, but for now, I’d rather spend less. Luckily I still can. Below, you’ll find my edit of the best new season pieces for less than £100 for you to peruse. I hope you like them as much as I do! Next, read my guide to how to dress up without wearing heels.
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Miso Pinstripe Straight Leg Jean, £99, Aligne
Miso Pinstripe Straight Leg Jean, £99, Aligne
Aligne is super affordable, but it doesn’t look it. You’re looking at £125 for a denim dress, or under £100 for a pair of really good quality jeans, like this pinstripe pair. If you have more to spend, you could buy the whole set. It’s certainly on my wish list!
SL 72 Leather-Trimmed Suede and Nylon Sneakers, £80, Adidas at Net-A-Porter
SL 72 Leather-Trimmed Suede and Nylon Sneakers, £80, Adidas at Net-A-Porter
I’ll never tire of adidas sneakers, and they’re actually cheaper than you think. For only £80 you could get this red pair, for example. I’ve been wearing red constantly recently so this is the pair I’ve got my eye on, but they come in so many different colours, as I’m sure you already know.
Long Dress with Velvet Details, £89.99, Mango
Long Dress with Velvet Details, £89.99, Mango
Mango is honestly one of the most underrated brands on the high street. This velvet dress looks vintage and the detail is beautiful. It’s so perfect for the copious amounts of weddings we’ve all got coming up this summer too.
Oversized Quilted Crossbody £85, Cos
Oversized Quilted Crossbody £85, Cos
Here she is, this year’s it bag – and it makes me so happy that it’s less than £100. She comes in a rainbow of colours, but I love the black one as it’s so versatile.
Aria Top, £55, Sezane
Aria Top, £55, Sezane
Sezane’s prices are usually pretty expensive, but this top is only £55 and I’m sure you’ll agree that it’s utterly perfect for summer. I can picture this with a pair of denim shorts, sandals, sunglasses and of course, an aperol spritz.
Paula Seersucker Midi Dress, £95, Ghospell
Paula Seersucker Midi Dress, £95, Ghospell
If you’re not familiar with Ghospell, let me introduce you. The sister brand to London-based label Sister Jane, it offers elevated pieces at affordable prices. The quality is seriously good and definitely worth the price. I recently got a dress from the latest collection and it’s exceeded my expectations on that front. I love this pink midi. The long sleeves make it ideal for spring.
Figaro Chain Necklace, £99, Daisy London
Figaro Chain Necklace, £99, Daisy London
Another brand I’ve been shopping from for years is Daisy London. I swear, you need very little jewellery – just a few staples. I wear a gold chain from the brand constantly.
Relaxed Cotton Shirt, £77, Arket
Relaxed Cotton Shirt, £77, Arket
Another capsule wardrobe essential is an oversized shirt. Just think of how many wears you’ll get out of this. It’s so worth the £77 price tag.
Fringed Knit Midi Dress, £95, & Other Stories
Fringed Knit Midi Dress, £95, & Other Stories
The perfect summer dress does exist! I can’t believe how affordable this & Other Stories dress is, especially considering their regular prices. The detail is just stunning!
Round Neck Piqué Blazer, £49.99, Zara
Round Neck Piqué Blazer, £49.99, Zara
We all need a Chanel-style blazer in our wardrobes, if you ask me. This takes a pair of casual jeans up a notch, making them look sophisticated and elegant.
Eyelet-Belt Paperbag Trousers, £97, & Other Stories
Eyelet-Belt Paperbag Trousers, £97, & Other Stories
Forget your standard pair of jeans; these paperbag trousers offer something different, playing with proportions to create a beautiful silhouette that’s rarely seen on the high street.
Lavish Premium Leather Mary Jane Ballet in Black, £70, ASOS DESIGN
Lavish Premium Leather Mary Jane Ballet in Black, £70, ASOS DESIGN
Ballet flat mania continues, and I’ve been after this pair of leather ballet flats for weeks. They go in and out of stock, and right now, they’re back! They come in leopard print too, and I’ve heard from good sources that they’re super comfy.
Prue Chunky Ripple Stud Earrings, £50, Maudella
Prue Chunky Ripple Stud Earrings, £50, Maudella
Just like the gold chain, a pair of eye-catching earrings will be one of the most handy pieces of jewellery you could ever need.
Stretch Barrel Leg Jean, £95, Whistles
Stretch Barrel Leg Jean, £95, Whistles
I don’t know about you, but barrel leg jeans are one of my favourite styles. They’re not restrictive (my favourite) and they look effortless, as opposed to low slung or tight-fitting styles. Some people pull those off so well, but I prefer looser styles.
READ MORE: How to Pick the Best Jeans For Your Body Type
Linen Rich High Waisted Pleat Front Shorts, £25, M&S Collection
Linen Rich High Waisted Pleat Front Shorts, £25, M&S Collection
What.a.look. M&S shows that you really don’t need to spend a lot to look good with this three-piece co-ord. The shorts are the perfect summer staple, and they’re only £25.
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