H&M Members Can Enter to Win Pre-Access to the H&M x Rokh Collection

H&M’s designer collaborations are notoriously difficult to get hold of – but what if I told you you could shop it before everybody else? H&M is giving members the opportunity to win pre-access to the collection the night before it launches on April 18th. Forget fighting other shoppers for the pieces you want; you could be shopping the collection away from the crowds at the brand’s newly opened store on London’s King’s Road.

For those who need a recap, H&M recently announced its 2024 designer collaboration with Korean designer Rokh. The collection is set to launch next month and like all the H&M collabs that have come before, it’s set to sell out pretty damn quick. While prices are obviously higher than H&M’s high street prices, the designer collections make luxury fashion a whole load more affordable and introduces designer brands to a wider audience.

But it’s getting increasingly more difficult to secure the goods. Their most recent collections with Mugler, Rabanne and Simone Rocha all sold out within just a few hours. Many reported virtually queueing for hours, only to be left disappointed when they finally managed to gain access and discovered that almost everything had sold out. So TLDR: getting pre-access is a pretty big deal.

You have until April 7th to enter the giveaway, and all you need to do is sign up to become an H&M member. There are tons of benefits to being a member, like earning vouchers when you shop, getting pre-access to sales and exclusive discounts, so not only could you be shopping H&M x Rokh before anyone else, but you’ll save money too.

Excuse the clich, but fashion and beauty are our passion. Were experts in our field, with vast experience in fashion journalism, styling, and trend research. We spend hours dissecting runway trends, scouring the Internet for the best pieces out there, researching the latest beauty crazes, and trying out products. We may make a small commission if you click a link from one of our articles onto a retail website and make a purchase, but we only share products we well and truly love and hope that you will too.