BRITISH FASHION COUNCIL UNVEILS NEW CONCEPT FOR LONDON FASHION WEEK JUNE PRESENTED BY 1664 BLANC

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On Friday 7th June, as part of the new structure, the BFC will take more than the Institute of Contemporary Arts and host a curated programme which will contain an exhibition, panel discussions and cultural events informed by the very first 3 cultures the BFC has decided on to highlight this season. In collaboration with 3 guest curators, the BFC will check out Black tradition centred about self-enjoy South Asian lifestyle with a focus on sample, textile and craftsmanship and queer tradition, with a highlight on younger artistic voices from the trans group. Rooted in London, storytelling will concentrate on British manufacturers and designers, as properly as personalized tales from a wide range of communities in these cultures. In celebration of LFW40, there will be a retrospective installation that celebrates the results of LFW and the vital part it plays globally at the intersection of tradition. 

This will be complemented by the “40 for 40” agenda, with an incredible lineup of 40 activations hosted by primary British brands and designers across the town like catwalk demonstrates, presentations and events. The BFC will consider more than the Groucho Club on Sunday 9th June to offer designers and makes with a dynamic activation place. The immersive programme is intended for attendees to check out and encounter the city and brand names in new approaches. 

Caroline Hurry, Chief Government, of the British Style Council commented:“As we continue on our celebrations of LFW40, we are thrilled to share a new idea for LFW June which will amplify our designers and encourage the numerous menswear corporations, from streetwear to Savile Row, as very well as retail in the metropolis. We will rejoice and pay out homage to some of the cultures which contribute so substantially to the United kingdom fashion market, the goal is to establish on this with diverse cultures each and every year. The new structure is a direct result of the discussions we are constantly acquiring with the BFC group (designers, media, Uk and intercontinental shops). We want to be certain we are recognising the company desires of our designers and supplying them with a global showcasing system which is both equally applicable and advantageous. This iteration of LFW is a actually exciting opportunity to foreseeable future-evidence and innovate the UK’s trend showcasing capabilities and highlight the city’s stage of distinction throughout Men’s Trend Thirty day period. We seem forward to launching this new format with the guidance of 1664 Blanc.” 

The generosity and motivation of our companions, suppliers and supporters is more critical than at any time. Make sure you assist us by acknowledging their assist for LFW June 2024 alongside our Principal Associate: 1664 Blanc and Official Partners: Food plan Coke, The Londoner and TONI&Person. Formal Suppliers: FORA, Getty and Ocean Outdoor. Formal Supporters: Department for Organization and Trade, HM Federal government, Mayor of London.

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